Today, product images remain the dominant digital asset when it comes to selling competitively online. Over the last five years or so, 360 product images have become a popular companion or even an alternative to standard product images. Your business, like most out there, is probably either considering 360s, experimenting with a few top selling products, or are in full-fledged production.
With the absence of physical store experiences due to a reduction in high-street footfall and government restrictions, today’s shopper needs to feel like they are getting an in-store experience when they browse online. Using 360 degree product photography gives the customer a virtual browsing experience similar to examining an item in ones hand. Give your customers the ability to spin your products in a true 360 viewing function across all browsers and any touch-screen devices.
When researching products online, customers want to virtually “touch”
your merchandise. 360 degree spin product photography allow consumers to
rotate and engage with your products in high definition to see every
detail and angle.
360 Product Photography is a guaranteed way to minimize product returns.
Online retailers need to do better with visual merchandising and
ensuring customers know exactly what they are buying is the correct
product. That is, the product they receive is the product they intended
Conversion rate is the number of page views divided by the number of purchases.
360 Product Photography has been proven to increase customer conversion rates. And while there is no hard industry wide averages on 360 product photos and conversion rates, a conservative estimate based on our customer feedback is ~2.5% increase
When using 360 product photography, customers are given the ability to virtually interact with the image – manipulating viewing angle via mouse control click and drag and inspecting from any angle up close via deep zoom. The 360 product photography experience will ensure customers stay on your product page for a longer duration and ultimately give your page a better rank in search engines.
Did you know 90% of online buyers says that photo quality is the most important factor in an online sale? From this, we can conclude the old saying, ‘a picture is worth a thousand words’ holds especially true in eCommerce Product Photography.
We are Specialists in the Production of High Quality 360 Product Photography, We take professional 360 photo in studios with efficient lighting and a powerful software dedicated to create final 360 product image. Our solutions combine image taking, editing and 360° stitching into a single workflow.
Once we have received your product, we’re going to determine what’s needed for the photo shoot. This will account for products, camera and light equipment, software, and anything else that might be necessary to get your pictures looking great.
We go through a diligent setup
process that not only includes camera equipment, but also lighting and
backgrounds. The lighting and the background use for your photoshoot
will depend on the kind of product that you want featured because no two
products require the same conditions.
There are different techniques that photographers use in order to take photos, and our team is experienced enough to know which methods to use for your photoshoot. We’re experts at framing, focus and composition, so you know we’ll capture the best quality product photos for your business.
Once all of the photos are taken we’ll transfer them to our editing software. There, we’ll compile all of the pictures into one continuous product shot. You and your customers will be able to view your product from any angle, meaning your products can truly show off their value!
Send us in your products and let us do the prep, the shooting, the edits and pretty much everything really!
Whether you are a local business or a multi site brand…we are here to assist. Get in contact to discuss your 360 requirements.
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